Everybody's on social media. Or at least it can feel that way when you're a business that has much more to attend to than posting, tweeting, liking and sharing. If being a "socially-savvy" business isn't something that comes naturally, don't worry – you're not alone. Not every company has to maintain the social presence of a Silicon Valley start-up. However, every company that wants to win the attention and dollars of today's consumers does need to participate on social media