It's True: Great Pictures and Videos Sell!
Think for a second about how you decide to buy something. You probably assess price, features, quality. And, whether you're browsing in store or online, you also likely consider what the product looks like. We use visuals all the time in our consumer lives to make judgements. Even when we're not looking at visuals of a specific product or service, the accompanying visuals we see influence our perception of brands. Our brain processes images faster than words, which explains w